1962 saw the addition of more pretzel capacity (acquired Dutchess Pretzel of Bluffton, Indiana) and the introduction of corn-based snacks with the acquisition of Jack’s Tasty Snack Corp. of Oneida, NY. The cheese twist product, now called JAX, had and still has a significant market share in the northeast and quickly rivaled the pretzel for importance in the line. So critical was the addition of Jack’s Tasty Snack Corp., the company was renamed Bachman-Jack’s, Inc. between 1962 and 1968.