Art & Ray McGonigle purchased the company, reorganized it into Bachman Bakeries Corporation and build it into one of the largest snack companies in the country. The McGonigles added technological innovation. In 1936, Bachman engineer Jay Curtis invented the first automatic pretzel twisting machine. Today, Savor Street Foods is still producing an authentic twisted pretzel, while competitive pretzels are stamped or extruded. Other McGonigle innovations included the first use of mass merchandising and advertising in the snack business, the first use of cellophane packaging in snacks, the first ready-to-display shipping cases in the industry and the concept of offering a complete line of snack varieties to the consumer.